Remember, although the vision of your campaign is 100% renewable energy, your campaign goal should be to get someone to adopt to this target, ideally within the next 12-18 months.Your goal should be the solution to the problem you identified on your problem tree.
An example of a campaign goal could be:
Make St Albans the best ‘renewable energy town’ in Hertfordshire, UK by targeting business in the town to realise the co-benefits of renewable energy, and pledge to go 100% renewable energy.