CAN Toolkit – Climate Action Network

Step 1

Situational Analysis

This section demonstrates how to consider the social, economic and political context before the start of your 100% renewable energy adoption campaign. This is also where you hone in on a potential target.

Step 2

Identifying Problems

This section helps you think through the blockers and problems that prevent your target from pledging to go 100% RE, and plot them on a ‘problem tree’ which will help you identify potential solutions.

Step 3

Power Analysis

This section helps you to think about each of the actors relevant to your campaign and its target, both your allies and potential blockers, and those somewhere in the middle who will be affected.

Step 4

Setting Your Campaign Plan

This section helps you to start drafting your campaign plan, looking at how to set achievable goals and objectives and plan effective tactics.

Step 5

Communicating your campaign

Communication is a vital tool for building support, applying pressure, reflecting success and maintaining the momentum of your campaign as it grows. This section of the toolkit will introduce you to some of the basics of communication strategy.

Step 6

Building allies and champions

This section takes a short look at why we build allies and champions in other organisations, and how.

Step 7

Resource Planning

This section helps you align the resources you have to the tactics that you can implement as part of your campaign.

Step 8

Monitoring and Evaluation

This section gives tips on how and what you should monitor in order to know that you are on track in pushing your target to make a 100% RE commitment, and can help you evaluate your success.

If politics is the ‘art of the possible’, campaigning is the science and art of changing what is possible. Campaigning lowers the barriers and increases the incentives to take action.

Chris Rose

Director International Development at Canadian Red Cross

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